In August 2018, Sonos went public, trading on the NASDAQ under the symbol SONO. In December 2017, IKEA and Sonos announced a collaboration to build Sonos' technology into furniture sold by IKEA. In January 2017, MacFarlane announced via the company's blog that he would be stepping down from his role as CEO, and that he would be succeeded in this position by former COO Patrick Spence. In September 2016, the company announced that its products would become available at the Apple Store. In July 2016, the company opened its first Sonos Store in SoHo. In March 2016, CEO John MacFarlane announced the company's shift to streaming music services and voice control instead of local playback, and laid off some employees. In February 2016 Sonos also released a study called Music Makes it Home Study. There have been other brand refreshes, including one in 2019. In January 2015, Sonos was rebranded by Bruce Mau Design, with a new visual identity and improved logotype that was created over the span of four years, from 2011 to 2014. In December 2013, the company was estimated to have raised $118 million in venture funding, including a $25 million round its investors included Kohlberg Kravis Roberts, Redpoint Ventures and Elevation Partners. The Los Angeles location was closed in 2018 a London location remains open. In May 2012, Sonos opened the Sonos Studio in Los Angeles, a studio and art gallery in which art was exhibited along with Sonos' products for free, and featured events with artists like Beck, The Lonely Island and Solange, and released a video about its development. The company has continued to broaden its international sales, for example to Japan in 2018. In May 2005, Sonos announced that its initial product line would go on sale in the United Kingdom in the following month. The company first introduced its products to the market in January 2005 and first shipped them in either January or March 2005. Sonos aimed to begin shipping its products in the fourth quarter of 2004 but missed that deadline. ĭuring 2004, MacFarlane brought prototypes of the first Sonos products to several industry events, including the June 2004 "D2: All Things Digital" conference in Carlsbad, California (where Steve Jobs told MacFarlane that the Sonos controller's scroll wheel might violate Apple patents related to the iPod, ) and the December 2004 Digital Music Summit. Sonos was founded in August 2002 by John MacFarlane, Craig Shelburne, Tom Cullen and Trung Mai, with MacFarlane wanting to create a wireless service. History Corporate, financial, and marketing history In 2019 Sonos acquired Snips SAS, a privacy-focused AI voice platform for connected devices with the goal to bring a music-specific assistant to its devices. Sonos products work with the three major voice assistants: Amazon Alexa, Google Assistant, and Apple Siri, although the last is currently only supported through Apple's Home app. Sonos has partnered with over 100 companies that offer music services, including Pandora, iHeartRadio, SiriusXM, Apple Music, Spotify, Tidal, MOG, QQ Music, and Amazon Music. Patrick Spence has been its CEO since 2017. The company was founded in 2002 by John MacFarlane, Craig Shelburne, Tom Cullen, and Trung Mai. is an American developer and manufacturer of audio products best known for its multi-room audio products.
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